Elliott required a direct mail campaign to promote their range of environmentally friendly portable buildings. The ‘eco cabin’ mail campaign was devised with a cutout removed from 350gsm recycled board. Red Fred managed the mail fulfilment using data provided by the client. The campaign proved extremely effective in raising awareness and generating leads. The ‘eco-cabin’ has become Elliott’s most sought after portable cabin and the campaign itself has been ‘recycled’ quite a few times.