University of London Operating Plan
The operating plan was a brochure design for The University of London and sets out what the University intends to achieve over the subsequent twelve months. The University comprises of a number of member institutions and the document was intended to set out the plans and goals for the future. The marketing team at the University were looking for an agency to add work within the existing brand guidelines but introduce some fresh ideas and portray the vision of the University with a 28 page brochure design.
The Look & Feel
Corporate, prestigious but easy to understand document that represents the ambitions of the University.
After digesting the brand guidelines and considering the photographic assets we decided to work a landscape A4 design. We went for black and white photography with a restricted colour palette to add gravitas to the content. The content required the use of tables to display information. We designed these to be easy to understand and crafted a few info-graphics to help display the information in an engaging manner.
“I just wanted to say thank you very much for all your hard work. Final product is great!”
Harry Picken – The University of London