The website is built around the Shopify platform and the website utilises ‘apps’ to extend the core functionality and help to promote and upsell products. Finding ways to retain customer’s loyalty and keep them coming back are key considerations for any successful e-commerce website.
The Shopify content management system is robust and well featured but has a few idiosyncrasies which mean that retaining the support of a design agency is important for the management team . Red Fred Creative help to manage and deliver new features and functionality to the website such as series of video case studies or a motivator ‘app’. You can learn more about Shopify here
The fully responsive e-commerce website can be viewed by clicking the link below. The website works equally well on a mobile phone and laptop as the design adjusts and re-flows to take into account the smaller screen sizes of mobile devices.